CherryTech 2026 concluded another successful edition, solidifying its position as the leading forum for discussion, analysis, and planning for the cherry industry. With record attendance, a high-level program, and in-depth technical discussions, the event yielded valuable lessons and consensus that, according to Avium’s Technical Director, must be translated into concrete actions.
In addition to offering a highly positive assessment of this fourth edition, Carlos Tapia affirmed that the event has already achieved global relevance. “I say this with a touch of modesty, but with great pride: I believe that CherryTech is now the most important cherry event in the world,” he stated, highlighting the collaborative work between the organizers, Smartcherry and Yentzen Group, and emphasizing that the event’s success stems from a strong integration of technical content, management, and a long-term strategic vision.
Along with the event itself, one of the most valued aspects was the quality of the discussions and the meeting’s ability to align perspectives on the sector’s current challenges. This materialized in the masterclasses and discussion forums, which addressed critical topics such as productivity, profitability, post-harvest handling, crop physiology, and business sustainability, allowing progress toward consensus that could shape the industry’s direction in the coming years.
For Carlos Tapia, the focus should be on improving producer profitability. “The challenge isn’t just the return per kilo, but the producer’s real profitability. That’s the key to a stronger and more sustainable industry,” he stated. The cherry production specialist also emphasized the importance of giving producers a leading role in the event, reminding everyone that the entire chain begins in the orchard.
“It all starts because someone dared to plant a hectare of cherry trees in Chile. The entire chain exists thanks to the producer, and we can never forget that,” he affirmed. Along those lines, he especially valued the advisory forum, which brought together technical experts who, according to Tapia, represent nearly 70% of the hectares under their guidance in the country.
Looking ahead, the message was clear: the industry has already made the diagnosis and now it must act. “I summarize this 2026 version as a ball on the ground, a time to reach agreements, to make the necessary changes, for a very good second half. As Oscar Carrasco said, we’re in the locker room at halftime, ready to keep playing. From here we go to the second half, and I’m sure we’ll win it no matter what,” he concluded.
We invite you to read the full interview here.