The executive director of the Chilean Fruit Cherry Committee spoke about her presentation at CherryTech 2025.
Claudia Soler highlighted the most important areas of work being addressed at the union level, emphasizing that those areas under control, which were affected last season, are the quality and condition of the fruit.
Therefore, he maintained that a superior purchasing experience must be ensured, and that this is what they are communicating to producers to improve product quality throughout the entire chain.