The “Agricultural Schedule” program, dedicated to delving into the most relevant topics in the industry and seeking to bring the public closer to the world of agriculture, featured Jorge Tello as its main guest in its most recent episode. He detailed the structure of this year’s CherryTech, where the current situation and events of the recent cherry season will be the focus.
“In Chile, there was a need for a space for a technical event that would bring together the industry, and that’s how CherryTech was born… this is our third version, with a significant challenge. We know we face a situation after 20 years of great success in the cherry business, and today we face a commercial, logistical, and technical challenge, and that’s what we’re going to address in this version,” said the Smartcherry co-founder.
He also spoke about the innovative format this year’s event will feature three master classes and three forums, where the goal is to explore each topic in depth. These aspects will be highly relevant when attracting attendees, with the challenge this year being the 1,800 people expected to fill the Gran Arena Monticello.
To review the interview, CLICK HERE, starting at minute 38:25.