Cross-cutting support from agribusiness has included Cherry Tech 2023, the first technical event specializing in cherry production, which will take place on June 29 at the Sun Monticello Events Center. To date, six important brands sponsor the technical event: Meda Cherry, Adama, Agrofresh, Unitec, Ceres and Daymsa, along with 60 others that will be present with stands.
“The market is increasingly more demanding, the weather conditions are more extreme, so producers need tools and management that respond to these changes; At Cherry Tech, current problems in the cherry sector will be addressed, bringing together important experts and suppliers of agricultural inputs. At our stand you will be able to find solutions based on extensive developments of no less than two years, developments carried out in the cultivation of cherry trees in Chile and, above all, you will be able to meet our team,” explained Jesús Fuenzalida, Latam Department Daymsa, a company dedicated to the development , manufacturing and marketing of agronutrients and phytoprotectors.
Cherry Tech will have three master classes led by prominent exhibitors, Carlos Tapia, Jordi Casas and Walter Masman. The program also includes three forums in which renowned players in the cherry industry will participate. The programmatic offer and this interesting format have generated not only a high demand for tickets, but also a high call for companies that want to be present.
Companies in Cherry Tech
Nearly 70 important agribusiness companies will be part of the largest technical event on cherry production; brands of agroinputs, irrigation, covers, postharvest, among others, will give life to Cherry Tech.
“For Manvert it is important to participate in Cherry Tech because it brings together the main players in one of the most important sectors in Chile. We see it as a meeting point for those who are part of the most advanced and technical agriculture in the country. At Manvert we are specialists in biostimulation and offer solutions to maximize cherry yield, this involves minimizing losses and increasing quality and production. We will present our main solutions that generate benefits, which is one of our main mottos,” announced Amelia Martí, Communication and Marketing at Manvert.
Jean-Pierre Poinsot, commercial manager of MBL Chile, a company that offers “specialty” products for the fruit and vegetable market, also referred to the relevance of being part of Cherry Tech. “MBL’s business model consists of a direct attention to producers and this limits our ability to reach everywhere. Being present at Cherry Tech, where the main players in the cherry business in Chile attend, is an excellent platform to make ourselves known and show what we can contribute to the industry. At the MBL stand you will meet part of our technical and commercial team, who will be sharing with attendees information that we have generated during the last three agricultural seasons; results of field tests that have been generated by our Technical Department and also by independent research centers such as Avium, Caducos or Cer. We will be very happy to receive all those who want to know our proposal,” explained the executive.
Three other companies that will be present with their stands are Tierraverde, Suragra and Tattersall.
“Cherry Tech has positioned itself as the most important fair of the year for the ecosystem of suppliers of the cherry industry in Chile, which has been acquiring more and more relevance and momentum from the successful seasons and the growth that has been seen during the last time. Cherry Tech is an unparalleled platform throughout the year to be able to show the different technology solutions that as Tierraverde we have for the industry and producers, specifically,” said Álvaro Cáceres, marketing manager of Tierraverde.
The executive added that at his stand attendees will be able to find the latest climate adaptation solutions and technologies, “that is, frost control and cooling control with low water precipitation to be able to overcome the effects of climate change on cherry crops during , especially the spring, flowering season and during the summer as well. In addition, you will be able to see exclusively a new line of products, which are electric anti-frost towers brought from Italy, of which we are official distributors.”
From Suragra, a company that offers innovative and sustainable solutions for the national and international agricultural market, they also highlighted Cherry Tech as an excellent visibility platform. “We believe that it is a very good opportunity to be able to publicize the new packaging materials that we are working on and marketing, as well as so that clients who do not know us can know what materials we have. Suragra today offers all the packaging materials used in the cherry season, except for the atmosphere bag,” said Ambrosio Torrealba, Suragra commercial executive.
Attendees will be able to participate in the masterclasses, the forums, an interesting section of scientific posters in digital format and, in addition, tour the different stands of the companies that will participate in the event.
“It is important for us to participate, because it is an international event that we believe will provide a good level of information for the upcoming season. In addition, there will be very good participation from farmers and relevant industry players. (At our stand) you will find warm attention, accompanied by a lot of technical information that will allow you to obtain solutions to improve quality and caliber in your productions,” announced Eugenio Bontes, specialties manager at Tattersall Agroinsumos.
Grupo Solper, a company specialized in solar energy, focused on the development of high-quality projects and customized solutions, is also part of the brands that will be present. “It is very important, since it allows us to connect with the producers and professionals of a crop as relevant to the country as the cherry, in a close and professional environment. At our stand you will be able to meet a reference, ally and trusted company in the field of solar energy for agriculture, with customized and high-quality solutions. In this way, moving towards sustainable and competitive agriculture,” said Jan Weinreich, Solper Group commercial manager.
The Association of Fruit Exporters of Chile (ASOEX) will also be part of Cherry Tech, through its “Cherries from Chile” brand. The entity will sponsor the technical event that will bring together the most relevant exponents of the cherry industry around topics on nutrition, varietal replacement and post-harvest.
“It is important for the Cherry Committee to be present at Cherry Tech, since it allows us to promote ourselves among our partners and main stakeholders in the sector. We want to be present at all quality events that involve cherries,” said Claudia Soler, Executive Director of the ASOEX Cherry Committee.
The map of the stands is now available, which can be downloaded here, in order to know in advance what the distribution and location of each of the companies that will participate in Cherry Tech 2023 will be..